Father and son Stuart and Cedar Anderson with their invention the Flow Hive
Photo: Elizabeth Milne
Flow Hive developed a hive that allows honey to flow out the front into collection jars, representing the first modernization in the way beekeepers collect honey. It took a decade to develop.
But it has been forced to defend its turf after discovering an apparent copycat brand in recent days that has proven elusive to track down.
Alleged copycat Tapcomb is undertaking an extensive social media marketing campaign claiming to be the world’s first truly bee-friendly tappable hive, contacting Flow Hive customers via Facebook retargeting.
“There have been lots of very poor Chinese fakes, and it’s sad to see other people fall into the trap of purchasing copies, only to be disappointed with poor quality,” Anderson says.
Read more at theage.com.au