Over 40? 23 Beauty Tips That Will Make You Appear Younger

Smooth Your Skin Out Using A Makeup Primer–  The only thing that can hide wrinkles and refine pores is primer. Foundation can make you appear younger, but only if it blends well.

Steer Clear Of Shimmery Formulations, which can sink into fine lines and creases and accentuate pores. Instead of using a sponge, switch to a foundation brush to create a thin layer of coverage where you need it.

Don’t Worry About Covering Every Spot With Foundation. If you do, your skin will look heavily made up and older.) Rely on concealer to camouflage dark spots, and use an all over powder foundation.

Accentuate Bone Structure– Add volume and definition with powder bronzer on your cheekbones, forehead, and chin, and blend color such as soft pink or apricot blush on your cheeks.

Avoid Metallic Shadows– Once lines begin to appear around your eyes, avoid metallic shadows that can sink into your wrinkles.  Instead, start by dabbing on lid primer, which will give you a smoother, younger appearance.

Stay Away From Dark Lip Shades- Stay away from darker lipsticks, which can age anyone. Work with rosy lighter pinks, apricots and lip stains.

Lift Your Eyes With A Liner-  Applying your eye pencil as close to your top lash lines as possible will help eyelashes appear fuller.  Try flipping up the outer edge of your liner with a Q-tip also gives a lifted appearance for droopy-looking lids.  Go with a liner on the top of your lid, and a soft white or pale liner for under your bottom lash.  Work with a softer pencil color, close to white in the corners of your eyes to make them appear larger.

Use Powder Formulas Over Creams- Powders work best as you age since they won’t get caught in fine lines the way creams do.  Stick to natural colors such as a taupe on your lids and warm browns in the creases for definition.

Blush Can Brighten A Dull Complexion– It is important that you blend properly, so invest in a decent blush brush.  Blush should appear to be a pop of color, as if we have been outside on a winter day.

Use Lash Boosters-  Prep thin lashes with lash boosters before you apply your mascara.  Stick with black or brown mascara for a natural appearance.  Use lash curlers to naturally lengthen your lashes.  Work with heated lash curlers, which allow you to use less mascara.

Avoid Overly-Complicated Hair Cuts-  Opt for a haircut that you can do at home.  If your haircut is time-consuming styling, you probably won’t do it most days.  Simple can be better.

Build Your Brows– Don’t over pluck your brows.  Brows thin as we age; but it’s more youthful to have a thicker, darker brow.  Filling in your brows is a crucial step in maintaining a youthful face. For the most natural effect, try working with brow shaping kit, which use powder and wax that won’t cause harsh lines. Improve thinning brows with balm from Green Touch Beauty.

Draw Attention To Your Lips– Consider lipsticks that will last and make your lips appear fuller.   Begin with lip pencils which can add volume and have the staying power of lipstick.  Subtly draw over the outer edge of your lips with a neutral-colored pencil.   Don’t match up your lip stick pencil with every shade of lipstick you own, but rather stick with a neutral liner no matter what shade you choose.  You don’t want your lip border to be too obvious.  Consider going with a warm light rosy color, rather than a nude, which sometimes can make the teeth appear yellow and make your lips appear thinner.

Moisturize Your Skin Before You Add Foundation- As we age, skin gets drier, and adding makeup over dead cells, can draw attention to the makeup instead of your skin.  To remove excess shine, use a little powder, then blot with a tissue.  Don’t use too much powder, which can often settle into lines and make you look older.

Take Royal Jelly – Royal jelly has been known to be very rich in vitamin B ( thiamine, riboflavin, pyridoxine, niacin, pantothenic acid, biotin, inositol and folic acid). Royal Jelly also contains amino acids and acetylholine which aid in cell restructure. Royal jelly contains gelatine, a forerunner of collagen and powerful anti-aging element which keeps us youthful. Jennifer Aniston says her natural fix to keep her skin and hair healthy is royal jelly.

Consider A Hairstyle That Frames Your Face-   Often times we are told that when you get older, you should go shorter.  But instead, it is more important to keep the softness to your style, and have some length to frame the face.

A Facial Exfoliator Is A Must – A scrub three times a week removes dead cells, and reveals smoother skin under dead layers.

Stay Away From Ashy Hair Dyes- Ashy hair color has cooler undertones, which can look almost gray, and this can be a no-no, especially when you’re actually old enough to have gray hair. Plus, the cooler tones can make you look paler, so stick to the honey tones, and stay away from any colors that are labeled “ash”.  Golden undertones, warm reds or brunette shades work well.

Highlighted Hair Can Appear Softer And Younger– Lightening naturally dark hair makes your skin appear to have more pigment.  As we get older, our skin also can become more yellow or a pale brown.  Adding a few highlights to your hair, can do numbers for your skin tone.  Sally Field, 62, Carly Simon, 64, Katie Couric, 52, all have gone lighter. Natural-looking highlights tend to brighten up the face.  Experts say you should avoid hues that are too yellow or platinum and stick to sandy beige tones.

You Can Go Long With Layers- You can have longer hair as you get older, you just need to add layers and highlights.  Shorter sections around the face can give you a natural lift, so your hair doesn’t drag you down.

Contouring Makeup On Amazon

Contouring Makeup On Amazon

Contouring Makeup Can Take Ages Off Your Face- Using a powder that is two to three shades darker than your skin tone, and others which are lighter in shade  in all the right areas can take years off your face.  Color used along the jawline, in the creases in your upper eye lids, and under the cheek bones can add depth to the face. You don’t need surgery to restore a more youthful look.  Contouring can bring out the best in facial features.

Don’t Neglect Your Neck-  The neck area starts to to show signs of aging when we reach our 40’s.  It is important to start moisturizing down to the neck area.  Work with serums with hyaluronic acid or sodium hyaluronate, and moisturizers with peptides.

A Conditioning Mask For Your Hair Can Do Wonders–  For curly, or longer hair, consider a hydrating avocado and olive oil mask at home. Wrap your hair in plastic to really seal in the conditioner, and leave it in as long as you want and then rinse really well.  Mayo, applied to the hair works just as good.

Stay-in-Place Lip Pencil

Estee Lauder Stay-in-Place Lip Pencil- $29- $35 On Amazon

NYX Cosmetics

NYX Eyebrow Cake Powder, Dark Brown/Brown, $5.99 On Amazon

NYX Eye Brow Shaper Wax $8 On Amazon

Make Up Setting Spray, Matte Finish $12 Amazon

Perfect Primer, Clear,$11 On Amazon

Highlight & Contour Powder $9 On Amazon

Nude On Nude Natural Look Kit $13 On AmazonNYX Cosmetics

NYX Slim Lip Pencil – Tangerine 6 Pack $26 Amazon

Retractable Lip Liner 4 Piece Set $9 On Amazon

See all the color choices for lip pencil colors on google images

Makeup artist Virginia Linzee picks creamy products for MacDowell’s skin. “For 40+ women, I like a really creamy foundation that also soaks into the skin rather than sitting on top of it. Cream foundations don’t sink into wrinkles or catch on rough bits, so your makeup looks more natural and fresh,” she says. Linzee’s favorites include MAC Face and Body ($35, amazon.com), Mary Kay CC Cream ($20, marykay.com), and Chanel Vita Lumiere Aqua ($45, chanel.com).

“I love a cream blush too—it looks dewy and fresh. I use peaches, pinks, or rose colors to brighten the complexion and make it appear more youthful.” Try Josie Maran Argan Cream Blush ($22, josiemarancosmetics.com) or Make Up For Ev

Mineral Makeup Seen In Real Simple Magazine August 2009

Everyday Minerals On Amazon, Jane Iredale On Amazon,

Neutrogena Mineral On Amazon,  Laura Mercier Mineral On Amazon

Everyday MineralsEveryday Minerals On Amazon

Tool School In Style Magazine Oct 2007 1

Tool School InStyle Magazine Oct 2007

In Style Sept 2008

InStyle Sept 2008

The Best Makeup Tips From Lauren Curtis


-Set The Foundation Under Your Eyes With The Right Powder – Mineralize Skinfinish Natural – By MAC Cosmetics allows you to set your foundation under your eyes without adding any bulk powder to your skin.

– Avoid Using Bronzing Powder That Has Any Shimmer To It– Always go with a matte bronzer such as the Benefit Hoola Bronzer.   Shiny face powders will draw attention to your pores and wrinkles.  A matte product evens out the skin, and makes it appear flawless.

– Pay Attention To Your Skin Tone When Choosing Foundation- Lauren says one of the biggest mistakes is choosing a foundation where the under-tones don’t match with your natural tones on your neck.  If your neck is along the yellow tones, pink toned foundation will be noticeable.

– Choosing Foundation Based On Your Neck- Match your foundation to your neck, not your cheek.  Your neck isn’t exposed to the sun as much as your face, so it will always be slightly lighter than your face.

– Before You Set Your Foundation With A Powder, Fill In Your Eyebrows– The reason for this, is your base is a little bit damp, and your powder does a great job of latching on to a damp base.


– Use A Larger Brush To Blend Out Your Eyeshadow- Using a larger brush will do the blending for you without any effort.  Look through the Sigma Blending Brushes which Lauren uses.

– Instead Of Applying Your Mascara Outwards, Do The Opposite– Brushing your mascara inwards towards the nose pulls your lashes straight up instead of to the side.  Apply the mascara to the back and the front of your lashes.  This will give your lashes a fuller appearance.

More Great Make-Up Tips

-Use Pearl Eye Shadow As A Highlighter– Color your eyelid with white eyeliner as an eyeshadow base. Your eyeshadow color on top will POP and look so much brighter! Use creamy pearl eye shadow in the inner corners of the eye, the middle of the eye, and just under your brow bone. Apply your lightest colors first, and then move on to your darker shades.  This will open up your eye, and make you appear more youthful.

-Create The Look Of False Lashes – Here are a few ways to get the look of false lashes without the pain.  Apply two coats of mascara to the bottom and TOP side of your lashes.  The trick is to wait a few minutes between  each coat to avoid clumping.  Also when applying mascara, move the wand back and forth in a zig-zag motion while going up, as this will add volume.

-Create Your Own Tinted Moisturizer– Simply mix your favorite facial moisturizer with a little bit of concealer. This way you can customize it with just the right amount of coverage.

More From Lauren Curtis:

  • – My Foundation Routine – See it on Youtube
  • – How to get massive eyelashes, perfectly defined brows and a flawless foundation Youtube
  • – All About My Hair- See it Youtube
  • – Smokey Eye For Beginners- See it on Youtube
  • – Drugstore Everyday Makeup Tutorial – See It On Youtube

Bobbi Brown Blush Nectar On Amazon

Sigma Brow PowderSigma Brow Powder On Amazon

Hyaluronic Acid For Lines, Wrinkles Acne Pits- Is It Effective?

Hyaluronic Acid– What is it?   Hyaluronic acid is a gooey substance that’s a key component in connective tissue, it functions by lubricating the joints.  It is a naturally occurring  substance in the body, and therefore, it has become the go-to substance for temporary filler for facial augmentation.  Hyaluronic Acid has been since used in cosmetics, skin care creams, serums because of it’s ability to plump the skin.

In this interview by LA Times, Dr. Nowell Solish, a cosmetic dermatologist, dermatological surgeon and director of Dermatologic Surgery at the University of Toronto, says that the substance’s features is that it draws moisture from the air and is said to hold up to 1, 000 times its weight in water.

He reveals that hyaluronic acid won’t enter into the skin, but rather it forms a barrier on the skin’s surface, and gives the skin a smoother effect.

So what does that mean?

Hyaluronic Acid, won’t eliminate wrinkles, but it does a good job of hiding them.  If you want to smooth out wrinkles, acne marks, lines- this serum may work well for you.

“When you apply it topically, the molecule is too big to get hyaluronic acid through the skin. So when we inject it to fill a wrinkle or line it works well. [But] when you put it on topically it’s a misconception that it’s all going into the skin,” Solish says.

He further reveals that Retin A and peptides stimulate collagen, and can be more effective topical wrinkle treatment than topical hyaluronic acid.  Retin A doesn’t moisturize, so a moisturizer should be applied on top.

“My personal opinion is that [beauty companies] are using [hyaluronic acid] because the name is so popular with things like Restylane and Juvéderm,” Solish says. “You can’t get [collagen] through the skin either, but people knew collagen and they knew that it helped wrinkles and lines so companies used that to their advantage.” Dr. Nowell Solish LA Times

According to How TO, Skin looses the plumpness over time:

“Over time, and through the effects of UV radiation and environmental pollutants, the ability of the skin to produce hyaluronic acid, at a high in adolescence and early adulthood, declines. As a result, the skin becomes dehydrated – there’s less of the water-retaining gel in our sponge example – and the collagen/elastin structure loses it’s integrity. The result? Thinning of the dermis, a loss of skin radiance, and the formation of lines and wrinkles”

They reveal two things about Hyaluronic Acid:

– When Used in High Concentrations, It Can Draw Moisture Out Of The Skin “When used as a moisturiser for the surface of the skin (as opposed to dermal replenishment) it has been suggested that hyaluronic acid’s great affinity for water may, if it is used in high concentrations and in very dry climates, actually back-fire on the user by pulling moisture out of the skin – the exact opposite of what the product is intended to do”- How TO

– Hyaluronic Acid Cannot Enter Into The Skin, Unless The Molecule Is Chopped Up, So It Sits On Top Of The Skin- “Hyaluronic acid molecules vary in size. As large molecules (those with a molecular weight over, say, 20,000 Daltons) cannot effectively penetrate the skin, a product that uses large molecule hyaluronic acid may be of limited value in replenishing dermal hyaluronic acid. In order for hyaluronic acid to penetrate the skin the molecule must be micronised, or chopped into fragments” How TO

Hyaluronic Acid Needs To Be Used In Combination With A Moisturizer – “To properly use a hyaluronic acid serum, it needs to be applied onto damp skin and then “sealed” in with a layer of a good moisturizer on top. If applying the hyaluronic acid in this manner still makes your skin feel a bit dry or taut, the hyaluronic acid is probably pulling moisture out of your skin instead of pulling moisture from the air and into your skin.” skinacea.com

Wrinkle Creams

Hyaluronic Acid SerumFeatured, Oz Naturals $18.95 on Amazon,Hyaluronic Acid Serum, Cosmedica Skincare, $11 on Amazon

Oz Naturals Hyaluronic Acid Serum For Skin $18.95 on Amazon

“HA serum can be applied in the morning and again at night time. However, the serum is potent and you may want to begin using this once per day or every other day, working up to twice per day. Only apply a thin layer (less is more) and be sure to use a good moisturizer immediately afterward. The Hyaluronic Acid will pull the moisturizer deeply into your skin. 2. You should expect to see results on the first day, but give the product at least 30 days to see the most optimal results. 3. This product is safe for all skin types and conditions including dry or irritated skin, wrinkles, fine lines, dull complexion, acne, and eczema, etc. 4. Will not clog pores, does not contain parabens or alcohol. 5. Main function: to provide intense anti aging effects, to plump and give skin a more luminous, youthful appearance. Smooths fine lines and fills wrinkles.”

  • By Hilette Hill
I use Hyaluronic Acid everyday and it is truly Facelift in a bottle. If you’re young start using this product in a bottle to stay looking young and if you are over 50 or over 60 start using this product for younger youthful looking skin
  • By Susan A. Mascia
The order arrived in a couple days, and it has been amazing. The first few days, admittedly, my skin was dry and flaking, which I assumed was because it was removing dead skin. Apparently I was right, since my skin adjusted quickly, and is soft, bright and youthful. I endorse the product and the company. GOOD JOB! You have an excellent product.
  • By Elyse Bagley
This stuff is amazing and so affordable, I wish I had discovered it years ago. I noticed an immediate overnight change in the texture of my skin, it was smoother, my pores were smaller. I am very fair, never tan and have sensitive skin. I even use it on my neck, ears, décolleté and the back of my aging hands. Of course that means I use it up faster but its affordable! I am now well into my 2nd month of using it. There is a slight tightening & tingling feeling after I apply it to my clean face, which I assume is the shrinking. It does not sting or burn. I used the entire bottle and was so pleased, I have now bought an additional 3 bottles because it sells out fast. Ladies, give this a try before you buy something more expensive. I am 64! The deep lines at the corner of my eyes have smoothed considerably, there is a glow to my skin and I swear the deep wrinkles on my forehead have softened. Follow the directions and apply a good moisturizer with sunblock after it has dried. Be aware that this product will not make your wrinkles go away permanently, it just diminishes them so you have to keep on using it. I estimated 1 bottle lasted me a month. OZ Naturals is first rate, their customer service is flawless, they respond promptly, keep you informed and strive to keep you coming back.

Best-Selling Hyaluronic Acid Serum for Skin– 100% Pure-Highest Quality, Anti-Aging Serum– Intense Hydration + Moisture, Non-greasy, Paraben-free-Best Hyaluronic Acid for Your Face (Pro Formula) $10.99 On Amazon

  • Improve skin texture and brightness with intense moisture and balance.
  • Proven anti-aging properties fill-in and diminish the look of fine lines and wrinkles.
  • See a noticeable difference with visibly plumper, softer and smoother skin.
  • Paraben-free, oil-free, no dyes, no fragrances or fillers. Gentle for all skin types, including those with sensitive skin.
  • 100% Satisfaction Guarantee; Made in USA-Formulated with 100% pure and stable Hyaluronic Acid.

Pure Hyaluronic Acid Serum Offers Effective Hydration and Anti-Aging Benefits For a Youthful Appearance to Skin

-Fix uneven skin tone
-Heal dryness on face with intense hydration
-Skin plumping properties help reduce fine lines and wrinkles
-Instantly brighter complexion
-Lighten dark under eye circles
-Under eye puffiness treatment


  • Question: Is this truly really good? There are so many (reviewers) out there for money (getting paid to review)

“Lavender, I have tried two brands at this point, and I find that this product is equally as good as the “Swiss” brand that I bought initially. It depends on what you are looking for as well. Hyaluronic acid is a natural substance that is found in all living organisms. High concentrations are found in soft connective tissue and in the fluid surrounding the eye. It is also present in some cartilage and joint fluids, and in skin tissue. In skin tissue, hyaluronic acid is a jelly-like substance that fills the space between collagen and elastin fibres. The role of hyaluronic acid in skin is to: provide a mechanism of transport of essential nutrients from the bloodstream to living skin cells hydrate the skin by holding in water act as a cushioning and lubricating agent against mechanical and chemical damage. Over time, either through the natural process of aging or through exposure to environmental factors such as pollutants and sunlight, the body’s natural store of hyaluronic acid is degraded and destroyed. So, according to this information, it is just as important to eat well as the transport of nutrients to the skin is only as good as the nutrients you take into your body. And I believe if a product says 100% Hyaluronic acid, it is just that. I choose to save money and still buy 100% Hyaluronic acid. Carmen”

“Hello there Lavender,I really do like this, bought this with my own money, not sponserd at all and this was my honest review. I know what you mean girl about people reviewing things for money and all being paid but i gave this a shot. I am a 24 years old girl and I have always had this thing about preventing wrinkles…bla bla bla you know the deal LOL. I have to admit this with my derma roller is the bomb, my face feels soft and I am acne prone skin. I haven’t broke out AT ALL. My mom bought the other Hyaluronic acid here on Amazon called Timeless Skin Care and I sometimes use it to check if i like it and honestly I don’t like it really. I like this one so much better. This one is tiny little bit thicker than the Timeless one cause the other one is so runny and liquidy. I felt like I was putting normal water on my face. Remember not all skin are the same…this maybe good on me but not good on you but try it out. I mean what happens if you love this too?? If you don’t try it you will never know. If you have questions be free to ask :D”

  • Does it make you more sensitive to sunlight? I started using it a few weeks ago, so I have not been with it through any summer days yet.

“I have not seen the sunshine, here, since last November. I do not know. I always wear It cosmetics CC cream, because it is SPF 50. I am a redhead and very sensitive to sunlight. I would suspect that sensitivity would be greatest when you first start using it and get better as you become acclimated.”

Hyaluronic Acid SerumWhat is shown here is OZ Naturals, $18.95 on Amazon, and The Original Hyaluronic Acid Serum 100% Pure $14 on Amazon

THE BEST Vitamin C Serum For Your Face Contains 20% Vitamin C + Amino Complex + Hyaluronic Acid Serum- Potent 20% Strength Vitamin C + 11% Hyaluronic Acid $18.95 on Amazon

About OZ Naturals Serum:

  • 20% Vitamin C + Amino Complex + Hyaluronic Acid Is The Absolute Highest Quality Vitamin C Serum Available
  • This Vitamin C Serum Is Proven To Stimulate Collagen & Reduce Fine Lines & Wrinkles
  • This Vitamin C Serum Will Leave Your Skin Radiant & More Youthful Looking By Neutralizing Free Radicals
  • Made in the USA In Our Advanced FDA Registered Facility
  • 98% Natural 72% Organic – No Parabens & No Alcohol
  • How do you use this product?

“Apply it to fresh cleaned skin before any sunscreen or moisturizer. your skin will drink it right in and you can go on with your regular skincare routine”

“Used it twice a day after a thorough cleaning/toning of my face. Then top it with my moisturizer. A really good product!”

“I put it on before I go to sleep. I put it on and then follow it with a thin moisturizer”

  • Is this serum made with Ascorbyl Palmitate? or a derivative of L-Ascorbic Acid?

“The 3rd ingredient on the bottle says ‘Sodium Ascorbyl Phosphate or SAP’. And after a bit of research this is what I found out “Although Ascorbic Acid can be an irritant and actually cause acne, Sodium Ascorbyl Phosphate is considered gentle and stable and waits to convert into Ascorbic Acid once it is absorbed. Therefore, it is thought to be a powerful antioxidant that can treat acne on the surface and even stimulate collagen, according to RealSelf.com. It also has skin-whitening abilities”

“It is made with Sodium Ascorbyl Phosphate (vitimin C) first ingredient is Organic Herbal Infusion, second is Organic Aloe then vitimin C. Then MSM, Botanical hyaluronic acid, organic Jojoba Oil…72% organic ingredients. Good ingredient panel”

Retinol Creams

Retin A and peptides stimulate collagen, and can be effective topical wrinkle treatment

  • What is a good moisturizer to use with this serum?

“During the day I use a moisturizing sunscreen like LaRoche Posay, Anthelios XL and at night I use Remede Alcheme mask or Kiehls high potency line minimizing lotion.”

“I just got back from my Dermatologist and she agreed that CeraVe AM and PM moisturizers are very good to use with Vitamin C Serum. She also recommended Tretoinin or Retinol/Vitamin A cream; first let dry 15 minutes and then apply the Vitamin C serum. There you have it straight from the Doctors mouth!”

“I use Borage Oil…u get in capsules at health food store and cut them and put on face…no breakout and good results”

Strongest OTC Retinol 2.0% Available Without A Prescription 2.5 oz. from NCN Skincare –All-trans mean that the stable Retinol, which is a derivative of Vitamin A, actually converts to retinoic acid on the skin.This stable retinol is encapsulated in liposomes which makes it time-released and also makes it non-irritating; even at 2.0%.The ONLY Retinol that stimulates Collagen Types I, III & IV! It is paraben and chemical-free, safe & effective for ALL skin types. It has the highest concentration of OTC Retinol at the lowest price.